CMC logo Chinese Marketing and Communications

The Wider Environment

Gone to Pot

20/03/2006 19:52:08

Crucial trade talks may be in the offing, but all eyes in China are on the green baize. 100 million Chinese viewers are expected to tune in to this year's China Open snooker championship. Interest in the sport has spiralled since local hero Ding Junhui won the British Open last year. There's also extensive British participation in this year's tournament. But so far, the upper hand seems to lie with the locals.

view all articles